When Richard Kitumba approached Techurai to redesign the City of Refuge International website I new I was in for a big job. The site hadn’t been refreshed in years and was first created in Dreamweaver over ten years ago. It was not mobile friendly and locked for 800×600 resolution. On top of that, as a nonprofit entity, I knew they had a limited budget. Richard sent me an email with these requirements:
1. Develop new website with content management
– modern html5 and css3 markup
– implement a chosen theme/style
– mobile/responsive programmed
– content management system that allows for:
– performance optimization and caching (for fast delivery)
– ability to manage and of the designated items on the site and ability to create unlimited number of pages or
extend to having private access or any number of extensions/plugins freely available, varying level of
– contact form with results pooled into system as well as any number of recipients
-to read more about the content management features click here
– google analytics setup/install
– cross browser programming
Based on a face to face conversation, I was able to propose:
1 – Design and Create a New Website Using WordPress
Create a new website based on the WordPress Content Management System and the X
theme. I have added a sheet at the end of this document that outlines all the features that
WordPress has. It meets all of the features that Mr. Kitumba was shown and goes far
beyond. The X theme is a responsive wordpress theme that adapts to different browser
sizes including phones and tablets. Additionally, it will be easy for anyone to update or add
new content to the site in the future.
2 – Implement Google Apps for Nonprofits
As a Nonprofit you are entitled to access premium Google products that are free for
organizations like yours. This will give you the ability to create and access email accounts
and use other Google features like Google Analytics and Google Webmaster Tools. Please
note: Migrating the exiting [email protected] to google hosted accounts will
mean that all previous emails will be lost.
I have added a sheet at the end of this document that outlines all the features that Google
Apps for Nonpofits has.
3 – Implement Google Analytics
Google Analytics tracks and reports website traffic. This service can be later used to see
what pages are visited the most, from what countries and cities and how long people stay
on the site.
4 – Implement Google Webmaster Tools (now called Google Search Console)
Google Search Console is a free service offered by Google that helps you monitor and maintain your
site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be
included in Google’s search results, but doing so can help you understand how Google views your site
and optimize its performance in search results.
5 – Social Media Strategy
Develop & implement a facebook, Google+, and twitter account. The current facebook
account will be migrated over to a new account.
6 – Search Engine Optimization
Purchase and implement key SEO plugins for the website. Optimize content, titles,
keywords, and images for best SEO results