From career interest to an application.

Jeremy Carlton / Techurai developed the Sheet Metal JATC San Diego website for Second Story Marketing Group, with Fairbuilt providing brand identity and web creative direction. The site brings the program's career and training information into a coherent online experience.

Delivered through: Second Story Marketing Group
Website development: Jeremy Carlton / Techurai
Brand identity & web creative direction: Fairbuilt
Copywriting & client coordination: Second Story Marketing Group

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Sheet Metal JATC San Diego public website introducing its apprenticeship and sheet metal training programs — San Diego JATC's public website, with Fairbuilt's brand identity and web creative direction.

The challenge

Turn a complex career path into clear steps.

The program needed a website that could introduce the sheet metal trade, explain apprenticeship, and guide visitors toward applying while keeping training resources accessible to current apprentices and journey-level workers.

What Techurai built

Website development shaped by Fairbuilt's brand identity and creative direction
Program and career pages introducing sheet metal apprenticeship
An application information flow with clear steps for prospective apprentices
Training and class information organized for people at different stages of their careers

The result

A recruitment website that brings career exploration, application information, and ongoing training resources together. The project pairs Techurai's development with Fairbuilt's creative direction and Second Story's content and client coordination.

Explore Fairbuilt's creative direction for San Diego JATC

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