Ecommerce design & development
Aloha From Oregon
Oregon flavor. An easier way to make it yours.
Aloha From Oregon makes small-batch pepper jellies and pantry goods in Eugene. Techurai rebuilt its website around the way people discover flavors, build a box, and find something delicious to make—with a cohesive visual identity and dedicated tools for the team behind the shop.
The challenge
Bring discovery and ordering together.
The previous WordPress store already had distinctive products, a three-pack customizer, and a substantial recipe collection. But pepper-jelly product pages sent shoppers to a separate customizer, and recipes offered serving ideas without a direct way to add their jelly ingredients. The opportunity was to connect those pieces and give every visitor a clear next step.
What Techurai built
- A cohesive Lime & Lagoon visual identity, responsive layouts, and a prominent invitation to build a box
- A homepage flavor builder and shared cart connecting product pages, recipes, and orders in sets of three
- Corrected product descriptions, organized catalog sections, and direct ingredient purchases from recipes
- Stripe-hosted checkout, editable FedEx shipping tiers, and a dedicated Shop Desk for everyday store management
The result
A purpose-built storefront that connects browsing, flavor selection, recipes, and store administration. Shoppers can add eligible products where they discover them and keep their selections as they explore. The improvements are visible in the experience; sales and conversion gains have not been measured.
Bring the flavor forward.
The new homepage leads with ‘Sweet heat, built your way,’ food imagery, and a direct invitation to build a box. Oregon origins and small-batch production sit alongside the shopping experience. Visible desktop navigation gives products, recipes, copacking, and contact information a consistent place.
Working through client feedback, Techurai developed the selected Lime & Lagoon palette: lime highlights, lagoon panels, coconut backgrounds, deep-teal text, and small pink accents. The colors and typography carry through the catalog, recipes, and cart. The footer incorporates the shell-and-script artwork from Aloha’s supplied product label, connecting the website to its packaging.
Make mixing flavors part of the storefront.
Techurai brought the box builder onto the homepage and connected it to a shared cart. Shoppers can choose among 27 eligible pepper jellies, repeat a favorite, and build orders in multiples of three. The selection panel shows quantities, a running subtotal, and what is needed to complete a set. Eligible standalone products can share the same cart.
Product pages offer quantity controls and direct additions to that cart. Selections carry across pages and survive a refresh, so exploring another flavor does not mean starting over. The catalog work also corrected Apricot Lavender’s old Tayberry description and Speciality classification, making its ingredients, pepper-jelly category, price, and ordering rule clear.
Give recipes a role in shopping.
The rebuilt collection presents 50 curated recipes with consistent layouts, ingredients, and numbered directions. Selected pages connect a dish to its Aloha ingredients through a ‘Made with Aloha’ section, where shoppers can add eligible products directly. Product pages link back to relevant recipes, helping people see how a jar can be used.
The image work combines retained originals, imagery from client-supplied recipe cards, and generated serving illustrations where the old sources were too small. Those illustrations are visual interpretations of recipes, not photographs of tested dishes. Responsive image files support the layouts across screen sizes.
Give the shop its own workspace.
Behind the storefront, Techurai built Shop Desk with separate areas for orders, products, recipes, shipping, and store settings. Staff tools include recipe drafts and publishing, image uploads, price and stock edits, and shipping-rate updates. Permanent order references such as AFO-1001 connect confirmations with office workflows.
Before & after
See what changed.
Original website screenshots, captured September 2026. Open an image to explore it at full size.
A clearer invitation to shop
A consistent palette, visible navigation, and a direct box-building invitation bring the homepage together. Both screenshots show the first screen at the same desktop size.
Before
After
The customizer becomes part of the storefront
The old site already supported three-pack ordering. The new builder places flavor cards beside a selection summary, with quantity controls and a running subtotal.
Before
After
Correct information. Connected ordering.
The old Apricot Lavender page described Tayberries and linked out to the customizer. The new page corrects its description and category, shows its price, and provides ordering controls below the introduction.
Before
After
From a recipe to its ingredients
Baked Apricot Chicken shows the connection between serving inspiration and shopping. The new page offers its Apricot Pepper Jelly ingredient directly, followed by ingredients and numbered directions.
Before
After
The first screen on a phone
Matching phone-sized views show the more compact header, clearer ordering message, and prominent Build your box action.
Before
After
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